About this role

Accenture is seeking a Marketing Engagement Specialist with 7-11 years of experience to drive marketing performance through digital expertise. This role involves overseeing digital projects, managing campaigns, and leveraging Salesforce Marketing Cloud for data segmentation and dynamic content creation. You will collaborate with stakeholders to execute campaign strategies, monitor performance, and troubleshoot technical issues.

What we are looking for

6

Manage digital marketing projects and campaigns
Expertise in Salesforce Marketing Cloud (SFMC)
Utilize SQL and AMPscript for data segmentation
Configure SFMC components and automations
Monitor campaign performance and conduct A/B testing
Troubleshoot technical issues in campaign execution

Skills mentioned

1

SQL