Marketing Development Specialist

This role drives business growth for the Laboratory Product Group by managing marketing operations, data intelligence, and performance analytics. You will oversee marketing systems, campaign performance, and data-driven decision-making to support pipeline generation.

• Manage marketing operations, governance, and performance reporting
• Lead marketing data intelligence initiatives and CDP management
• Support Salesforce campaign execution and lead management
• Manage marketing technology platforms and social media channels
• Track marketing budget, KPIs, and provide business analytics
• Optimize marketing processes and campaign measurement