Account Based Marketing Manager

Relay is seeking a strategic Account Based Marketing Manager to build and scale their ABM program. This role involves owning ABM strategy and execution for target accounts, partnering closely with sales to drive deal velocity and expand market footprint. The ideal candidate is a hands-on, analytical self-starter who can build processes and drive results in a fast-paced environment.

• Build and scale the ABM program, creating playbooks for Tier 1 and Tier 2 motions
• Partner 1:1 with Account-Based Sellers to drive velocity and expand footprint
• Execute deal-specific plays and create high-impact sales assets
• Align with Sales, Customer Success, Product, Marketing, and RevOps teams
• Synthesize segment intelligence to inform marketing strategy and campaign planning
• Monitor and analyze ABM campaign effectiveness, owning targets for engagement and pipeline influence