Demand Generation Manager

Standard Textile is seeking a Demand Generation Manager to drive awareness, qualified leads, and pipeline growth. This role involves planning, executing, and optimizing multi-channel marketing campaigns, including email, paid media, and account-based marketing. You will manage lead nurturing, website lead routing, and collaborate closely with Sales and Product teams to convert engagement into sales opportunities.

• Develop and execute integrated demand generation campaigns
• Manage multi-channel marketing programs (email, paid media, ABM, events)
• Build and manage lead nurture programs
• Oversee lead management, scoring, and routing in Salesforce
• Analyze campaign performance and optimize marketing funnel
• Manage digital marketing programs including paid search and social