Senior Director, Content, Social, Creator Marketing

Babylist is seeking a Senior Director of Content, Social, and Creator Marketing to build and lead their editorial, social, creator, and influencer marketing programs. This role reports directly to the CMO and is responsible for shaping the brand's content strategy, driving demand generation, and increasing brand awareness. The ideal candidate will have experience building creator programs from scratch, a deep understanding of social-native video, and the ability to manage multi-format content teams.

• Own editorial, branded content, social presence, creator/influencer marketing, and podcasts
• Build Babylist's affiliate creator and influencer program from the ground up
• Lead the social, community, and creator teams
• Own social-native video as the highest-frequency content format
• Establish editorial integrity alongside sponsored content
• Partner with Integrated Marketing on content needs for go-to-market moments