Mid-Market Marketing Manager

Motive is seeking a Mid-Market Marketing Manager to plan, execute, and optimize integrated full-funnel and ABM campaigns. This role involves partnering with sales, content, and product marketing teams to drive demand generation and pipeline contribution. The ideal candidate will have a builder's mindset, a curiosity for marketing, and experience in B2B demand generation.

• Plan, execute, and optimize ABM and full-funnel demand generation campaigns
• Partner with sales, content, and product marketing teams
• Develop campaign and creative briefs, including copy and design direction
• Own execution for select channels like webinars and direct mail
• Monitor campaign performance and pipeline contribution against goals
• 5+ years of experience in B2B demand generation or campaign management