Growth Marketing Director

Ethos Life is seeking a Growth Marketing Director to lead paid marketing efforts for new direct-to-consumer products, including IUL and annuities. This role involves owning the paid strategy and execution from pre-launch through scaling, with a focus on autonomous decision-making and cross-channel integration. The position is ideal for a strategic and hands-on marketer with extensive experience in high-growth B2C startups.

• Lead paid marketing for new DTC products like IUL and annuities
• Own paid strategy and roadmap from pre-launch to scale
• Execute paid programs autonomously with strong judgment
• Develop cross-channel strategies across Meta, Search, YouTube, and TikTok
• Minimum 10 years in paid marketing with 7+ years in paid user acquisition
• Experience leading paid marketing for new product launches