Head of Digital

Exclaimer, a global award-winning SaaS provider, is seeking a Performance Marketing Manager to own paid channel strategy and execution. This role involves managing significant budgets, optimizing campaigns across various platforms, and driving pipeline and revenue impact. You will collaborate closely with marketing, sales, and data teams to ensure data-led decision-making and continuous improvement.

• Own paid channel strategy and execution across Google Ads, LinkedIn, Meta, and programmatic channels
• Drive pipeline and revenue impact by optimizing CPL, CAC, and MQL-to-SQL conversion
• Manage and optimize performance marketing budget, forecasting accurately and reporting on ROI
• Conduct A/B testing on ad creative and landing pages, and test new audience segments
• Collaborate with marketing, sales, and product teams on messaging and feedback loops
• Own performance reporting, translating data into actionable insights and recommendations