Digital Marketing Paid Media Specialist

The Access Group is seeking a Digital Marketing Paid Media Specialist to plan, execute, and optimize paid media campaigns across various platforms like Google Ads, Meta, and LinkedIn. This role focuses on driving demand generation and pipeline outcomes for their hospitality product lines, requiring strong analytical skills and hands-on campaign management experience.

• Plan, execute, and optimize paid media campaigns
• Drive demand generation (Form Fills, MQLs, SQLs, Order Intake)
• Manage campaign budgets, bidding strategy, and pacing
• Conduct A/B testing of ad creative, copy, audiences, and landing pages
• Monitor and report on campaign performance using analytics tools
• Collaborate with Digital Product Owners on campaign alignment