Senior Paid Media Campaign Manager

This remote role is for a Senior Paid Media Campaign Manager to own paid social lead generation strategy and execution for US university clients. You will build, optimize, and track campaigns across Meta and LinkedIn, focusing on lead generation and server-side tracking. The position requires strong technical skills in media buying, campaign management, and attribution.

• Manage paid social lead generation campaigns across Meta and LinkedIn
• Execute and optimize multi-channel performance media campaigns
• Manage campaign budgets, pacing, and audience segmentation
• Implement and troubleshoot Meta Pixel, CAPI, GTM, and GA4
• Conduct pre-launch QA and extract performance insights
• 5+ years of hands-on paid media experience with proven lead generation track record