Sr. Marketing Manager

GenScript/ProBio is seeking a Senior Campaign and Content Marketing Manager to lead integrated marketing campaigns and content strategy within the life sciences sector. This role involves translating business priorities into multi-channel marketing programs to drive awareness, engagement, and revenue growth. You will collaborate with cross-functional teams to develop customer-centric campaigns and content that strengthen market position.

• Develop and execute annual and quarterly marketing plans
• Lead integrated, multi-channel marketing campaigns
• Translate strategies into measurable marketing programs
• Develop customer journeys, value propositions, and messaging
• Create content strategies supporting demand generation and thought leadership
• Analyze campaign performance and optimize ROI