Senior Manager, Demand Generation

Lead demand generation strategies and execution for a supply chain technology company. You will develop and optimize multi-channel campaigns, partner with sales, and manage ABM programs to drive qualified leads and pipeline. This role requires a strong understanding of B2B SaaS marketing and a data-driven approach to campaign optimization.

• Develop and execute multi-channel demand generation strategies
• Partner with Sales and SDR leadership for lead conversion
• Build and manage account-based marketing (ABM) programs
• Define and track key performance metrics (MQLs, meetings, pipeline)
• Own budget allocation and ensure ROI
• Collaborate with content, creative, and product marketing teams