Senior Marketing Specialist

As a Senior Marketing Specialist, you will develop and scale integrated customer journey programs to address unmet patient and hospital needs within the Medical Surgical division. This role involves translating customer insights into practical programs, collaborating across business units, and driving commercial growth through omnichannel engagement strategies.

• Identify customer needs and care pathway gaps in hospital environments
• Map healthcare professional and patient journeys
• Develop cross-therapy customer value propositions
• Lead omnichannel engagement strategy design and execution
• Create scalable playbooks and activation materials
• Track program performance and commercial impact