Senior Customer Marketing Manager

Hootsuite is seeking a Senior Customer Marketing Manager to develop and execute strategies that enhance customer value throughout their lifecycle. This role involves creating targeted campaigns and content to drive adoption, retention, expansion, and advocacy, while building the customer marketing function and fostering stronger connections between customer engagement and business outcomes.

• Develop and execute integrated customer marketing strategy
• Drive customer adoption, engagement, retention, expansion, and advocacy
• Synthesize customer insights into scalable marketing programs
• Create and manage customer marketing roadmap
• Partner with Customer Success, Product Marketing, and Account Management
• Build and manage customer advocacy program