Marketing Operations Manager

Similarweb is seeking a Marketing Operations Manager to drive marketing strategy execution through our automation and demand generation platforms. You will manage campaigns across various channels, own the campaign calendar, and refine audience segmentation. This role requires a hands-on approach to data management, process optimization, and collaboration with cross-functional teams.

• Build and manage marketing campaigns across email, WordPress, chatbots, and webinars
• Own end-to-end campaign execution from planning to post-campaign review
• Develop and refine audience segmentation strategies using CRM and marketing automation data
• Manage advanced data flows, ensuring lead upload accuracy and data quality
• Provide regular reporting and actionable insights to stakeholders
• Utilize AI for segmentation, personalization, and workflow automation