Director of Marketing Technology

Lead the strategy, roadmap, and execution of PSECU's marketing technology ecosystem to enhance personalized member experiences and drive business growth. This role oversees platforms for automation, CRM, web content, data activation, and analytics, partnering across departments to innovate and ensure compliance.

• Define and lead enterprise Marketing Technology strategy and roadmap
• Oversee marketing technology ecosystem administration, optimization, and integration
• Drive personalization and customer journey strategies using member data
• Lead website, SEO, conversion optimization, and digital experience initiatives
• Establish and optimize marketing automation capabilities
• Develop performance measurement frameworks and KPIs