Growth Strategy Lead

OLIVER Agency is seeking a Growth Strategy Lead to join their in-house studio for a healthcare education institution. This role will own the end-to-end growth strategy for email and CRM programs, focusing on content velocity, relevance, and personalization at scale. You will translate audience insights and market intelligence into clear direction for creative and CRM execution across multiple channels.

• Own CRM and email growth strategy for enrollment programs
• Define audience segmentation and personalization strategies
• Build and own experimentation and optimization roadmap
• Provide growth direction across paid, social, owned, and web channels
• Analyze competitor positioning and audience signals
• Translate growth insights into creative direction