Senior Manager, Marketing

Lead integrated marketing campaigns for RBC's Everyday Banking team, focusing on acquiring new customers. This role involves architecting campaigns from strategy to execution, managing large budgets, and driving social and digital-first initiatives.

• Lead go-to-market campaigns for new customer acquisition
• Own 2-4 mass integrated campaigns end-to-end
• Manage large-scale marketing budgets
• Drive social and digital-first campaign thinking
• Leverage data and consumer insights
• Directly manage a marketing coordinator