Sr Marketing Manager

BMO is seeking a Sr Marketing Manager to drive marketing strategy and execution for Business Banking clients. You will develop integrated, omnichannel campaigns, collaborate with internal and external partners, and analyze performance data to optimize client engagement and growth. This role is ideal for a data-driven marketer passionate about understanding client behavior and driving impactful results in a fast-paced environment.

• Develop and execute marketing strategies for Business Banking client onboarding, activation, engagement, cross-sell, loyalty, and retention
• Manage integrated, omnichannel marketing campaigns from concept to completion
• Collaborate with internal teams (Product, Legal, Compliance) and external agencies
• Analyze performance data and competitive landscape to drive client growth and retention
• Own project management for campaign execution within Workfront
• Partner with business stakeholders to achieve client, account, balance, and revenue growth