Head of B2B Marketing

Springboard is seeking a Head of B2B Marketing to drive their B2B sales and partnership efforts in the healthcare and enterprise sectors. This role involves developing and executing marketing strategies, managing event presence, creating sales enablement assets, and driving pipeline growth. The ideal candidate is a self-directed marketer comfortable with both strategy and hands-on execution in a fast-paced environment.

• Own and execute B2B marketing strategy to drive leads and partnership growth
• Lead presence at industry events and manage post-event nurture tracks
• Develop sales tools including pitch decks, one-pagers, and ROI calculators
• Launch targeted Account-Based Marketing (ABM) campaigns
• Produce thought leadership content like white papers and case studies
• Translate product features into value propositions for enterprise buyers