About this role
As a Marketing Communication Specialist, you will be instrumental in delivering Specialized's brand message and fostering customer engagement across diverse channels. You'll bridge global strategies with local insights, enhance brand value, and drive integrated digital and offline campaigns while expanding our community touchpoints.
What we are looking for 6
- Localize and execute global marketing strategies for the Korean market
- Plan and manage new product launch and brand campaigns
- Develop PR, influencer marketing, and media planning strategies
- Organize offline events to enhance brand experience
- Plan and manage social media channels and digital content
- Collaborate with APAC and Global marketing teams