Head of Demand Generation

Brightwheel is seeking a Head of Demand Generation to own and transform our pipeline and revenue generation. You will diagnose and optimize our current channels, shift our measurement approach to be signal- and intent-based, and embed AI into core marketing workflows. This role is ideal for a leader who can quickly assess and improve existing functions, drive measurable results, and has a strong point of view on the future of AI in marketing.

• Own demand generation pipeline, revenue, and budget
• Diagnose and optimize existing channel mix and team
• Transition from MQL model to signal- and intent-based marketing
• Launch new demand generation channels
• Integrate AI and agentic tooling into marketing workflows
• Led and modernized an existing demand generation function