Digital Advertising Strategist

Texas A&M Engineering seeks a Digital Advertising Strategist to lead paid media efforts across various digital channels. You will develop and execute strategies to support enrollment and reputation goals, manage advertising investments, and optimize campaigns for maximum reach and engagement. This role requires a data-driven approach to translate marketing objectives into measurable paid media success.

• Develop and execute paid media strategies across digital advertising channels
• Manage campaign execution, optimization, and budget across platforms like Google Ads, Meta, and LinkedIn
• Analyze performance data to inform strategy and improve audience reach, engagement, and conversion
• Serve as the subject-matter expert for paid media within Texas A&M Engineering
• Collaborate with marketing teams to ensure integrated campaign success
• Four years of related experience required

• Must be authorized to work without sponsorship.