Vans: Senior Manager, Media Strategy

Lead paid media strategy and execution for Vans in the Americas, driving brand awareness, product consideration, and revenue growth. You will manage a multi-million dollar budget, optimize campaigns across various channels, and collaborate with marketing and e-commerce teams to achieve business objectives.

• Lead integrated media strategy and execution across US and Canada
• Manage multi-million dollar media budget and optimize for ROI
• Track performance against traffic and revenue goals
• Partner with analytics teams to evaluate media effectiveness
• Lead experimentation with new ad formats and platforms
• 7-10 years of direct-to-consumer brand and performance media experience