Manager, Performance Marketing, Ad Tech & Measurement

Airwallex is seeking a Manager of Performance Marketing, Brandformance, to lead campaigns that enhance brand awareness and drive business results like lead generation and ROI. This role requires bridging brand storytelling with measurable performance outcomes, transforming upper-funnel channels into performance engines.

• Develop and execute brandformance strategies connecting upper- and lower-funnel goals
• Create full-funnel frameworks to evolve brand channels into performance levers
• Define KPIs bridging brand health and business impact
• Partner with Brand, Product Marketing, and Performance Media
• Build testing roadmaps for creative, targeting, and content sequencing
• Manage multi-channel campaign planning and execution across paid social, video, display, and emerging channels