About this role

VyStar Credit Union is seeking a Senior Marketing Specialist to drive member acquisition, engagement, and business growth through strategic product marketing. You will independently develop and execute integrated marketing campaigns, manage vendor partnerships, and analyze performance to optimize ROI. This role also involves implementing member segmentation strategies and improving marketing workflows for greater efficiency and effectiveness.

What we are looking for

6

Lead integrated marketing campaign development and execution
Manage vendor and product partnerships
Analyze campaign performance and provide optimization recommendations
Implement member segmentation strategies
Improve marketing workflows and processes
Utilize AI for campaign efficiency and testing

Skills mentioned

1

Microsoft Office