Director of Marketing, Enterprise

Lead the demand generation strategy for Dow Jones Enterprise, driving pipeline growth through integrated acquisition channels. This role involves campaign planning, budget allocation, agency management, and performance measurement, with a focus on aligning with business priorities and sales capacity.

• Develop and execute enterprise subscription acquisition marketing strategy
• Own integrated campaign planning across paid, owned, web, events, and partnerships
• Define acquisition KPIs and reporting frameworks
• Oversee acquisition budget planning and channel investment
• Manage external agencies and vendors
• Collaborate with Product Marketing, Sales, and Sales Enablement