Search Marketing Specialist

Manage paid search campaigns, including strategy, creation, and optimization across PPC, Display, and Mobile platforms. This role involves keyword research, bid management, budget pacing, and performance analysis using tools like Google Analytics. You will also implement advanced campaign features and collaborate with internal teams and vendors to ensure client success.

• Create and manage paid search campaigns (PPC, Display, Mobile, Microsoft, Google Ads)
• Analyze campaign performance using Google Analytics and proprietary tools
• Conduct keyword research, ad copy creation, and bid management
• Implement advanced campaign features like Pmax and dynamic remarketing
• Collaborate with internal departments and vendors for campaign success
• Assess landing pages and create campaign reports