Demand Generation, Specialist

This role is responsible for executing and optimizing multi-channel marketing campaigns to drive pipeline and bookings. You will partner with Sales and Marketing teams to create ICP-focused campaigns that contribute to revenue goals and provide strategic support for marketing initiatives.

• Execute end-to-end demand generation campaigns across digital, content, events, and other channels
• Analyze customer segments, channel metrics, and campaign performance data
• Manage campaign timelines, tactics, and budgets
• Collaborate with cross-functional teams (Sales, Sales Enablement, Product Marketing, Content)
• Optimize channel mix and campaign performance using data-driven insights
• Monitor, measure, and report on campaign KPIs