About this role

Caterpillar's Oil & Gas and Marine Division seeks a Digital Marketing Manager to lead the digital strategy, vision, and roadmap. This cross-functional role involves collaborating with sales, marketing, and technology teams to create and implement innovative digital customer touchpoints. The ideal candidate is customer-focused, tech-savvy, and experienced in designing successful digital experiences.

What we are looking for

6

Create annual website strategies and roadmaps aligned with user goals and business objectives
Develop and implement digital marketing campaigns across various platforms
Analyze web analytics to provide insights and drive efficient spending
Lead social media strategy, content calendar, and metrics management
Improve website user experience and maximize lead capture and conversion
Develop and implement search engine optimization (SEO) strategies

Skills mentioned

1

JavaScript

Work authorization

No visa sponsorship is available.