Senior Marketing Manager, Demand Generation Campaigns

The Financial Times seeks a Senior Marketing Manager to design and orchestrate B2B demand generation campaigns. This role focuses on driving customer acquisition, lead generation, and pipeline growth by developing global campaign strategies and coordinating execution across various marketing teams and external partners.

• Develop and lead global demand generation campaign strategy
• Drive customer acquisition, lead generation, and pipeline growth
• Design multi-channel campaign plans aligned with commercial objectives
• Coordinate execution across specialist marketing teams and external agencies
• Monitor campaign performance and identify optimisation opportunities
• Ensure consistent customer experience across all touchpoints