About this role
Lead the strategy and optimization of USAA's P&C insurance marketing landing pages to create high-performing digital experiences. You will partner with cross-functional teams to develop audience-centric strategies, define messaging, and implement testing programs that improve engagement and conversion. This role is crucial for driving scalable, measurable results in member acquisition.
What we are looking for 6
- Lead landing page strategy and optimization for P&C insurance marketing
- Partner with product marketing, design, web, analytics, and content teams
- Develop audience-centric strategies, messaging, and user journeys
- Establish testing and experimentation programs for performance improvement
- Drive measurable results in member acquisition and engagement
- Ensure brand consistency, accessibility, and operational excellence
Work authorization
- No visa sponsorship is available.