Digital Marketing Manager

GE HealthCare is seeking a Digital Marketing Manager in Shanghai to develop and execute digital marketing strategies for their Ultrasound business. This role involves leading integrated campaigns, managing digital channels, driving lead generation, and collaborating with cross-functional teams to optimize customer journeys and improve marketing ROI.

• Develop and execute digital marketing strategies for Ultrasound business
• Lead integrated campaigns for brand awareness and demand generation
• Manage digital channels including website, WeChat, email, and social media
• Drive lead generation and nurturing programs
• Collaborate with Product Marketing, Sales, and MarCom teams
• Track campaign performance and improve marketing ROI