About this role

Prolific is seeking a Lifecycle Marketing Manager for a 3-month fixed-term contract to scale our self-serve growth engine. You will own and execute onboarding, activation, retention, and reactivation programs across email and in-app channels, driving user behavior in a product-led environment. This role requires a hands-on marketer who can independently deliver impactful programs and define key product-qualified signals.

What we are looking for 6

5-7 years in lifecycle, CRM, retention, or growth marketing at a product-led/self-serve company
Proven track record of moving activation, retention, or expansion metrics
Hands-on ownership of lifecycle programs for freemium, free-trial, or pay-as-you-go funnels
Strong experience with email/CRM platforms (HubSpot) and in-product messaging tools (Pendo, Intercom, etc.)
Experience defining activation, building behavioral segments, and using product usage data
Analytical fluency including cohort analysis, retention curves, and funnel conversion

Skills mentioned 1

SQL