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Brand Manager – Digital Content & Channels (Europe)
Haier
Vimercate (MB)Posted Oct 21, 2026 · 3h ago€83K
Full-time€83KManagerHybridManufacturing
About this role
We are seeking a Brand Manager to lead the evolution of our consumer brand strategy across Europe, focusing on digital-first, media-smart content creation and channel execution. You will shape brand concepts for contemporary digital ecosystems, manage creative agencies, and leverage data to optimize brand impact and content effectiveness across all strategic brands.
What we are looking for
6- Develop and execute European brand strategy with a digital-first approach
- Own end-to-end content creation, including influencer partnerships
- Lead and challenge creative agencies and production partners
- Analyze media plans and optimize content usage across channels
- Utilize data and insights to drive brand impact and content effectiveness
- Manage and develop a junior team member
