About this role
As a Marketing Engagement Specialist, you will develop, execute, and optimize data-driven marketing campaigns to support customer journeys and drive lead generation. You will leverage your expertise in marketing automation, email marketing, and audience segmentation to achieve business goals. This role involves close collaboration with Marketing and Sales teams to translate campaign objectives into successful programs and analyze performance for continuous improvement.
What we are looking for 6
- Manage end-to-end marketing campaign execution in Salesforce Marketing Cloud Account Engagement
- Develop and maintain audience segments for targeted and personalized communications
- Design and optimize lead-nurturing programs and customer journeys
- Monitor and interpret campaign performance data to provide actionable recommendations
- Coordinate connected marketing and sales workflows and processes
- Bachelor's degree in a related field or equivalent experience