Director, Lifecycle Marketing | Home Services

Lead customer engagement and lifecycle marketing for Allconnect Group, driving growth through data-driven CRM strategies. You will manage a team, develop personalized campaigns across multiple channels, and leverage first-party data to enhance customer journeys and brand differentiation.

• Lead and develop a high-performing marketing team
• Define and own the CRM strategy for Allconnect
• Apply analytical rigor to advance personalization and segmentation
• Build and maintain reporting frameworks for CRM performance
• Execute and optimize customer journeys across email, SMS, and push channels
• Partner with Product and Sales leadership to align CRM with revenue goals