Demand Generation Manager

Manhattan Associates is seeking a Demand Generation Manager to lead the strategy and execution of integrated, full-funnel marketing programs for a specific market segment. This role involves building multi-channel campaigns to drive engagement and pipeline, collaborating with various teams, and optimizing performance through data analysis. The ideal candidate is a strategic and operational marketer with B2B demand generation experience.

• Own demand generation strategy for a focused market segment
• Build and manage full-funnel, multi-channel programs
• Orchestrate campaigns across paid, owned, earned, event, and partner channels
• Ensure BDR activation is integrated into campaign strategy
• Monitor and optimize campaign and funnel performance using data insights
• Collaborate with cross-functional teams including Digital, Product Marketing, and RevOps