Marketing Analytics Senior Lead, Lifecycle

Faire is seeking a Marketing Analytics Senior Lead to own and evolve the analytics and measurement strategy for Lifecycle & CRM marketing. This individual contributor role sits at the intersection of Marketing, Product, Data Science, and Finance, influencing investment decisions and shaping growth strategies for a two-sided marketplace.

• Own end-to-end measurement framework for Lifecycle & CRM marketing globally
• Act as primary analytics thought partner to Lifecycle Marketing, Strategic Finance, and Marketing Leadership
• Define and evolve north-star KPIs and success metrics for lifecycle marketing
• Set the standard for experimentation strategy within Lifecycle/CRM
• Be the subject-matter expert on marketing attribution for owned channels
• Surface proactive insights and distill complex analyses into crisp narratives