Manager, eCommerce Marketing

Universal Music Group is seeking an eCommerce Marketing Manager to lead site marketing strategies for artist stores. This role focuses on driving conversion, fan engagement, and revenue growth through effective merchandising, promotional planning, and optimization of the fan journey across D2C platforms.

• Lead on-site marketing programming and promotions to achieve revenue and conversion goals
• Optimize fan journeys from traffic source to product discovery and purchase
• Align cross-channel execution with paid media, email, CRM, and label teams
• Merchandise and prioritize products, collections, and offers on the storefront
• Identify opportunities to improve site performance through testing and optimization
• Translate artist priorities and commercial goals into actionable site plans