Growth Marketing Manager

Earnest is seeking a Growth Marketing Manager to own lifecycle strategy and execution, driving loan volume, LTV, and retention through data-backed targeting and rigorous A/B testing. This role involves scaling cross-product growth and partnering cross-functionally to build robust measurement models. The ideal candidate has 6+ years of analytical marketing experience, a quantitative foundation, and a proven track record in a test-and-learn environment.

• Own lifecycle strategy and execution to drive loan volume, LTV, retention, and cross-sell
• Drive data-backed targeting and creative through audience segmentation
• Lead rigorous A/B and multivariate testing agenda for campaign optimization
• Scale cross-product growth programs and customer journeys
• Partner with Data Science, Product, Creative, and Legal
• Requires 6+ years of analytical marketing experience and strong SQL skills