About this role
Lead the content strategy and social media engine for SingSaver and Seedly, Singapore's leading personal finance platforms. You will shape the editorial voice, drive measurable business growth through engaging content, and guide a team of specialists in an AI-first content landscape. This role is crucial for defining how users find financial answers and make informed decisions.
What we are looking for 6
- Develop and execute overarching editorial, social, and video strategy
- Ensure content accuracy, brand voice, and compliance with financial regulations
- Drive commercial outcomes like out-clicks, leads, and approvals through content
- Integrate AI into content creation, personalization, and distribution
- Lead and coach content, social, and creative team members
- Grow Seedly's audience and community, leading flagship content initiatives