Senior Manager, Social Media

Lead the enterprise-wide social media strategy to enhance brand awareness, engagement, and customer acquisition. This role involves overseeing agency relationships, influencer strategy, and community management, while also driving AI-enabled workflows and translating performance insights into actionable business recommendations.

• Define and evolve enterprise-wide social media strategy
• Oversee influencer and creator strategy, including in-house transition
• Establish governance, standards, and performance frameworks
• Lead AI-enabled content workflows and automation initiatives
• Translate social performance insights into executive recommendations
• Manage agency partners and cross-functional stakeholders