About this role
Robert Half is seeking a Senior Content Strategy Manager to lead the development and execution of content strategies that enhance brand authority and drive business growth. This role involves setting strategic direction for content planning, distribution, and optimization, leveraging customer insights and data to inform priorities and measure impact. You will guide the creation of thought leadership and audience-focused content, ensuring alignment with communications objectives and promoting responsible AI integration.
What we are looking for 6
- Own enterprise content strategy and planning across practice groups
- Drive content innovation through new programs, formats, and experiences
- Establish governance, editorial frameworks, and lifecycle standards
- Define performance goals and measurement frameworks
- Direct a portfolio of differentiated thought leadership and audience-focused content
- Develop distribution, amplification, and repurposing strategies