Lead, Integrated Product Marketing

GEICO is seeking a Lead, Integrated Product Marketing to translate consumer strategy into compelling product messaging and activation plans. This role will partner closely with creative, social, and media teams to ensure consistent brand storytelling across all channels. You will own the messaging strategy, creative briefs, and consumer research agenda for the Auto Insurance product.

• Define integrated marketing activations across owned, earned, and paid channels
• Translate consumer segments into messaging strategies and creative direction
• Own messaging evolution, creative matrices, and message testing
• Lead development and substantiation of product claims into clear messaging
• Ensure consistent brand narrative across paid media, influencer, and experiential
• Partner with creative, social, influencer, and media teams