Digital Marketing Specialist

Carrier is seeking a Digital Marketing Specialist to drive and execute end-to-end digital marketing strategies, enhancing customer engagement and brand visibility. This role involves managing the digital ecosystem, including email marketing, e-commerce, online advertising, SEO/SEM, and website analytics. You will collaborate with cross-functional teams to align initiatives and analyze campaign performance for continuous improvement.

• Drive and execute digital marketing strategies
• Manage digital ecosystem including email, e-commerce, SEO/SEM
• Plan and optimize multi-channel digital campaigns
• Develop and optimize e-commerce product content
• Create and execute email and SMS campaigns
• Monitor campaign performance and provide insights