About this role

MasterClass is seeking a Senior Performance Marketing Manager to own and scale their Meta advertising campaigns end-to-end. This role involves optimizing campaign structure, budget allocation, and performance against CPA and ROAS targets, while collaborating with Growth Product, MarTech, and Data teams to improve the purchase funnel. You will also work with AI to build automations that reduce manual work and allow for greater focus on strategy.

What we are looking for

6

Own and scale Meta advertising campaigns end-to-end
Optimize performance marketing related to Meta
Dissect purchase funnel with cross-functional teams
Build workflows and automations with AI
Design and run rigorous tests across creative, audience, and bidding
Present learnings and recommendations to leadership

Skills mentioned

1

SQL