About this role

Stord is seeking a Senior Marketing Operations Manager to own the marketing operations function and build the systems for analyzing pipeline performance. You will be responsible for developing reporting, attribution models, and lead routing processes to drive pipeline growth and optimize conversion rates. This hands-on role involves close collaboration with Marketing, Sales, and Revenue Operations teams.

What we are looking for

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Build and manage marketing pipeline analysis and reporting systems
Develop and maintain multi-touch marketing attribution models
Own lead management, scoring, and routing from HubSpot to Salesforce
Administer HubSpot and manage the HubSpot-Salesforce integration
Collaborate with Marketing and Sales to implement and measure pipeline growth initiatives
Ensure data integrity and optimize GTM tech stack alignment

Skills mentioned

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SQL