Product Marketing Manager - Full-Time/Contract

Underdog is seeking a Product Marketing Manager to lead the go-to-market strategy for new products and features within their fantasy sports and prediction market offerings. This role collaborates closely with Product, Data, Creative, and Growth teams to create compelling stories and campaigns that drive user adoption, engagement, and retention. The ideal candidate is deeply passionate about sports and has a strong understanding of the fantasy sports and prediction market landscape.

• Develop go-to-market strategy, messaging, and positioning for new products and features
• Lead marketing strategy around major sport moments and tentpole events
• Design and execute campaigns to drive awareness and habitual use of existing features
• Act as the connective tissue between Product, Data, Creative, Growth, Promo, and Comms
• Build and manage launch plans and campaign briefs
• Partner with Product on roadmap input and marketing considerations