About this role
FedEx Express is seeking a Manager of Marketing to define and execute commercial analytics strategies for B2B vertical marketing. This role involves providing market intelligence, developing go-to-market content, and measuring industry vertical performance. You will also partner with IT to enhance analytics systems and lead transformation initiatives.
What we are looking for 6
- Define and operate commercial analytics strategy for B2B vertical marketing
- Supply market and competitive intelligence for strategic planning
- Own go-to-market content strategy for priority industries and offers
- Define and align vertical taxonomy and build vertical scorecards
- Partner with IT to enhance analytics automation, visualization, and self-service BI
- Lead operating-model redesign and process optimization across functions/regions